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by Perry Simpson // March 23, 2017 With costs rising, marketers face choice between cheaper paths through walled gardens or building
by Alex Spencer // March 23, 2017 Facebook has opened up Audience Network, the third-party ad network it introduced in 2014, to
By Sudipto Ghosh // March 23, 2017 Sonobi, a Florida-based ad tech developer that provides header bidding technology to the industry,
By George Slefo // March 15, 2017 Imagine having to charge your phone inside a house that has electrical outlets
by Tobi Elkin // March 10, 2017 Audience-based advertising. What is it? Some put it in the “people-based” advertising bucket.
BY CHARLENE WEISLER // MARCH 08, 2017 Despite his studies in biochemistry and criminal justice, Anthony Katsur, President of Sonobi,
by Perry Simpson // February 27, 2017 A panel at Gabbcon discussed the merits of other forms of tracking, and why
BY TONY KATSUR // FEBRUARY 21, 2017 Not all new publisher technology trends cause the entire industry to take notice,
by Ross Benes // FEBRUARY 16, 2017 A publishing executive, speaking under the condition of anonymity, recently told a story
by AdExchanger // Wednesday, February 15th, 2017 “The Sell Sider” is a column written by the sell side