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Sonobi’s Anthony Katsur on Ad Tech, Cookies, Programmatic and More

Despite his studies in biochemistry and criminal justice, Anthony Katsur, President of Sonobi, was “always spending time in the UNIX lab in Albany,” he says. “My first intro to tech was working at a startup with some buddies in college. We wound up selling to a local business services company before the big ISPs got into the game. Then I moved to the city and continued on the technology track and got hooked on ad tech.”

Anthony’s career spans stints at DoubleClick, MediaMath, Maxifier and Rubicon Project before joining Sonobi. He is also an active angel investor and has just written an article for Media Village on header bidding. He has great enthusiasm for marketing tech and the programmatic space in general. The following are his perspectives on ad and marketing tech, cookies, the future of programmatic and television.


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