by Ariella Brown // September 26, 2017
With nearly two billion active users and over five million advertisers on its platform, Facebook is major marketing medium. Many marketers appreciated its extended access, but what they didn’t not care for was the lack of control over ad placement. Now Facebook is doing something to address that concern. John Donahue, Chief Product & Marketing Officer at Sonobi spoke with me about the latest development.
On September 13, Facebook announced new“monetization eligibility standards“ to assure its millions of advertisers that they can “feel confident and in control over where their ads appear.” The new guidelines offer greater “detail on the types of content that advertisers may find sensitive” so that they can decide if they want to prevent their ads from appearing on the pages that feature sensitive content.