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Benefits of Push Notifications for Publishers

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The widespread appearance of push functionality is fundamentally changing the way audiences engage with content, as well as altering the way publishers interact with these audiences. Today, push notifications have been adopted by almost the entirety of the performance marketing industry.

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The “Benefits of Push Notification for Publishers” was created by conducting in-depth research into the existing evidence base around push notification technology as it exists in the industry today, as well as the quoting of third-party published documentation to highlight existing shared knowledge.

Contents:

  • The Impact of Push Notifications
  • Audience Engagement
  • Monetization of Push Notifications
  • Case Study
  • and more… 

Learn About the Benefits of Push Notifications