Leading the Way in Audience-First Innovations

Originally posted by Bill Nolte on Ad Exchanger Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – cultivating a dedicated audience by delivering authentic, high-quality experiences based on relevant content for their users. One of the most promising monetization strategies coming out of this shift turns push notifications, an old technology, into a way to deliver AI-powered, hyper-personalized experiences. Using push notifications as a reengagement tool to build a loyal audience. In the process, this approach creates