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By MonetizePros//January 9, 2017 2016 has been a crazy year with the growth of header bidding, ad block
For many of us, times of transition tend to be energizing. Typically, change happens when existing systems are starting to falter, but exciting new possibilities are beckoning.
An effective PMP—a private marketplace, where publishers can connect specific audiences and inventory to the advertising partners who value them most—is a key tool helping move our industry past impression-based buying and into people-based buying.
Our first piece, “Evolution of a Market – Impressions to People” looks at the most effective ways digital publishers can monetize their content.
Merkle is introducing Publisher Addressable Marketplaces, which matches its advertisers’ CRM data with publishers’ subscriber data in order to target real people through partners like Pandora, Trusted Media Brands, Viant and LiveIntent.
Sonobi, a leading independent ad technology developer, announces today that its CEO & Co-Founder Michael Connolly has been selected as a finalist in the EY’s prestigious “Entrepreneur of the Year” Florida Awards Program.
Sonobi, a leading independent provider of quality, premium digital inventory, today introduces guaranteed targeting on display campaigns through its JetStream platform.