by David Pidgeon // March 23, 2017
“Every playground needs an adult to stay safe.”
That was a one of the quotes adding to the warnings that if the ad industry fails to remedy the problems over brand safety and ad fraud it will face government regulation.
From brands unwittingly funding terror via YouTube, to the multi-billion dollar world of ad fraud, the online advertising sector is facing a growing crisis that it seems unable to control.
The Guardian’s chief revenue officer, Hamish Nicklin, warned earlier this month that if the industry fails to curb the problems, then it could face regulation. Now Chris Clarke, chief creative officer at DigitasLBi, Publicis’ global marketing and tech agency, has sounded similar warnings.
“I think we probably are [in a position that requires a regulator],” Clarke said at Ad Week Europe on Thursday.