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Sonobi Unveils New Platform to Empower Advertising Industry with Consent Capabilities

by The MTA News Desk // May 23, 2018

London: Sonobi has announced a privacy-by-design Consent Management Platform (CMP) providing publishers with a solution to ensure transparent consent, compliance and continuity in accordance with the General Data Protection Regulation (GDPR) legislation. Sonobi’s addressable platform, JetStream, now not only supports people-based advertising, but also provides a publisher-led universal consumer ID that can empower both buyers and sellers in the age of GDPR.

When the data protection legislation goes into effect on May 25, European internet users have the ability to provide or revoke consent to have their personal data used by publishers. While the regulations bring in a new day for consumer data protection, it presents challenges for publishers who rely on data-driven advertising revenue.



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