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Sonobi Recognized on the OAREX 2023 H2 Top Programmatic Payors List

OAREX, the provider of fast and flexible funding for digital media buyers and sellers, announced that Sonobi was named as a Top Payor during the second half-year period of 2023. Sonobi, along with 19 other programmatic demand partners, is being recognized for consistently disbursing on-time payments.

We’ve been committed to timely payments for over a decade, and we greatly appreciate the recognition from OAREX. It’s a testament to our team’s hard work and dedication. We look forward to continuing to be a reliable partner in the industry”  Michael Connolly, CEO

The companies on the OAREX H2 2023 Top Payors list were successful in submitting on-time payments and met the following criteria:

  • The payor is a programmatic partner.
  • OAREX processed at least six payments from the payor during Q3 and Q4 2023.
  • Payments received during Q3 and Q4 2023 were made within three days of the due date, with the exception of one late payment (a mulligan), which was paid no later than one week past the due date.

See the full list of the 20 Top Payors.

With economic pressures persisting, access to liquidity and the importance of timely payments is paramount. These Top Payors exemplified their commitment to downstream partners by ensuring cash flow expectations were consistently met,” commented OAREX EVP Nick Carrabbia. “Even amid uncertainty and an ever-changing landscape, they continue to deliver for their partners and, ultimately, the ad tech industry as a whole.

The OAREX H2 2023 Top Payors were identified using OAREX’s first-party data from the OAREX H2 2023 Digital Media and Advertising Payments Report, which revealed data and trends in the digital ad payment space.

Methodology
When assessing a demand partner’s eligibility as a Top Payor, OAREX strictly consults its first-party data. This data is obtained directly from industry demand partners during the collection of payments, made to OAREX, on behalf of their clients.

There are three factors which determine whether a company qualifies as a Top Payor. First, the payor must be a programmatic partner (excluding agencies, brands and other manual payors). Second, OAREX must process a minimum of six payments from the payor during the half-year period. Lastly, payors are allotted one payment up to a week late of the stated terms. Aside from that exception, OAREX must receive all other payments within three days of the stated due date.

About OAREX Capital Markets, Inc.
OAREX, the Online Ad Revenue Exchange, operates a digital revenue exchange where digital media businesses can exchange future revenue payouts for capital now. Established in 2013, OAREX has become a worldwide leader in financing for digital media businesses. East West Bank’s investment in OAREX is a testament to its model and the digital media industry as a whole. Visit oarex.com for more information or visit go.oarex.com to open an account.

About Sonobi
Sonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi’s JetStream technology is transforming the business of traditional impression-based advertising to individual-based advertising. By unifying premium media properties and Fortune 500 advertisers, Sonobi’s JetStream platform enables publishers and marketers to directly collaborate in order to create and deliver superior addressable communication plans for the people who matter most — consumers. At the forefront of advertising innovation, Sonobi delivers comprehensive CTV and OTT solutions, tailored to meet the demands of modern businesses ensuring superior outcomes for advertisers navigating the evolving digital landscape. For more information visit sonobi.com.

Media Contact:
Edoardo Morera
Director of Marketing & Communications
emorera@sonobi.com

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