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Sonobi Completes Private Equity Transaction with Cohere Capital

BusinessWire // October 27, 2020

With year-over-year profit up over 100%, Sonobi sets its sights on bridging the gap in digital media in a post-third-party cookie world

WINTER PARK, Fla.–(BUSINESS WIRE)–Sonobi, a digital media technology platform for premium publishers that brings greater efficiency, scale, transparency, and addressability to real-time advertising, today announced the closing of a strategic growth investment from Cohere Capital (“Cohere”). This investment will allow Sonobi to continue to invest in its technology platform, grow its engineering team, and extend its recent growth and market momentum. Through a partnership with Cohere, Sonobi also aims to acquire strategic companies across data, martech, and ad tech to build out a more comprehensive digital marketing platform.

Sonobi’s JetStream platform directly integrates with over 2,500 leading digital media properties and leverages its technology to provide advertisers with a solution to optimize their marketing spend. Using JetStream, advertisers can reach over 250 million potential consumers, and publishers can holistically manage their display, mobile, video, and in-app advertising inventory, allowing both parties to deliver media in an environment that prioritizes efficiency, transparency, and results.

“We are thrilled to partner with Cohere as we continue to invest in the resources and technology that will further fuel our growth and strengthen our market position. The Company has grown significantly in 2020, and we are launching a number of initiatives for our partners to continue that momentum,” said Michael Connolly, Sonobi CEO and Co-Founder. A primary focus for Sonobi will be to utilize its proprietary technology platform to act as the foundational layer for additional acquisitions over time.


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