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Sonobi Introduces People-Based Identifier (PBID) Into Its Premium Marketplace; Adds Top Oracle Executive As CRO

by PR Newswire // November 9, 2017

Company opens public beta to offer advertisers an alternative to walled gardens

NEW YORKNov. 9, 2017 /PRNewswire/ — Today, Sonobi has unveiled its people-based identifier (PBID) and opened the industry’s largest addressable marketplace to public beta for all advertisers and agency partners. The cross-CRM solution for reaching individuals on comScore rated publishers has been operating in closed beta for twelve months with clients and partners including CBS Interactive, Time Inc, Merkle, and Liveramp. Announced at the annual Sonobi Equilibrium Summit, the new people-based identifier solves for addressability, scale, and supply chain transparency outside of the walled gardens.

To further fortify its leadership in people based advertising, Sonobi has brought on new Chief Revenue Officer, Vikram Kathuria. In the CRO role, he will be responsible for expanding the revenue team globally, developing go-to-market strategy, and driving adoption of Sonobi’s solutions throughout the digital ecosystem…


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