By Laurie Sullivan // October 6, 2020
BritePool, MediaMath, and Sonobi have completed their first real-time test using the BritePool ID to find identified Harry & David customers on the open web.
The test involved reaching a group of targeted Harry & David customers on BritePool publisher partner websites that contributed logged in users with verified identities. They placed BritePool’s javascript on their sites.
The BritePool system allowed Harry and David to identify what ads the customers saw, where they saw them, how often they were seen, and the customers who clicked on the ads.
Harry & David, a subsidiary of 1-800-Flowers, wanted to find existing customers across the web and bring them back to their site to make a purchase…