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Google Chrome Begins Third-Party Cookie Evolution

by George Slefo // February 04, 2020

Today’s change impacts anyone with a website, including brands, agencies and traditional news publishers.

Beginning today, publishers using the Chrome browser will have to adjust the code on third-party cookies to reveal how they work and track users across the web—or Google will delete them.

Third-party cookies—bits of text placed by websites on the hard drives of visitors—allow marketers to track the browsing history and behavior of consumers, and have long been the basis of programmatic advertising, marketing and ad targeting. Lately seen by many as an invasion of privacy, third-party cookies have also been used to build behavioral profiles on web users—a practice that came under fire in the aftermath of the 2016 presidential election….


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