by George P Slefo // March 6, 2019 The update will resonate across $48 billion programmatic landscape Google is making a change to its programmatic exchange that will likely result in marketers paying more for their ads, at least in the short term until brands adjust. Under a plan announced Wednesday, Google Ad Manager’s Adx […]
Continue Readingby AdExchanger // September 17,2018 “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if […]
Continue Readingby: Richard Adkikari // July 18, 2018 Sonobi and San Francisco-based LiveRamp, an Axiom company, on Tuesday announced a partnership to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp’s identity resolution system. “Sonobi has a forecasting and planning engine […]
Continue ReadingNEW YORK, July 17, 2018 /PRNewswire/ — Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream’s addressable media marketplace. As a result of this unique […]
Continue Reading