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Sonobi announced the acquisition of Amply Media, a digital platform that provides push notification technology to its existing network of over 110 million subscribers.
HUMAN’s Advertising Integrity, the first MRC accredited solution for pre-bid coverage against Sophisticated Invalid Traffic for CTV, enables Sonobi to grow its presence in CTV with confidence.
JW Player’s innovative products, which deliver over 10 billion monthly views across more than 12,000 premium content sites, combined with Sonobi’s identity-centric technology, will bring improved video ad experiences with lower latency, higher engagement, and better media outcomes.
This investment will allow Sonobi to continue to invest in its technology platform, grow its engineering team, and extend its recent growth and market momentum.