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In the dynamic world of advertising, staying ahead of the curve is paramount. Connected TV (CTV) has been
Winter Park, FL: Sonobi, in its persistent pursuit of growth, is enhancing its team with a prominent name
Sonobi Named a Top Payor by OAREX With a consistent track record of paying on time, Sonobi has
Interactive CTV ads are a powerful tool. Find out why interactive CTV ads are the secret to higher engagement and longer viewing rates.
New to CTV advertising and aren’t sure how to get started? This guide will walk you through essential steps to launching successful CTV campaigns.
Over-the-top (OTT) is revolutionizing how we consume content, offering viewers greater freedom, flexibility, and control over their entertainment choices. Find out why it has captured the attention of audiences and content creators alike — and why advertisers should be paying attention, too.
Traditional linear TV advertising, once the dominant force, is now facing fierce competition from Connected TV (CTV) advertising. Discover how CTV is revolutionizing the way brands reach their target audience and why advertisers are increasingly embracing this new medium.
Programmatic advertising offers numerous benefits, such as efficiency and targeting capabilities. But along with those benefits come inherent risks, too – particularly related to brand safety. Here’s how Sonobi is working to ensure brand safety for our partners.
With the release of iOS 14.5, Apple made notable changes to its IDFA (Identifier for Advertisers) system. What are those changes, and what have those changes meant for the advertising industry?
In a time when users care about protecting privacy, contextual advertising is on the rise.