by AdExchanger // September 17,2018 “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if […]
Continue Readingby: Richard Adkikari // July 18, 2018 Sonobi and San Francisco-based LiveRamp, an Axiom company, on Tuesday announced a partnership to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp’s identity resolution system. “Sonobi has a forecasting and planning engine […]
Continue ReadingNEW YORK, July 17, 2018 /PRNewswire/ — Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream’s addressable media marketplace. As a result of this unique […]
Continue Readingby George Slefo // July 17, 2018 Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom’s other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding […]
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