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Top Digital Advertising Options For Small Businesses

Small Business Advertising Success: The Top Digital Advertising Options

In today’s competitive digital landscape, small businesses need to be savvy when it comes to their advertising strategies. The right digital advertising approach can significantly impact your growth and revenue. As an ad tech company committed to fostering a fair and equitable media marketplace, Sonobi is at the forefront of transforming traditional advertising into a more individualized approach.

1. Programmatic Advertising

Programmatic advertising has revolutionized the way businesses reach their target audience. It’s an automated, data-driven approach that enables you to buy and place ads in real-time across various platforms. This cost-effective method ensures your message reaches the right people at the right time, optimizing your ROI. Sonobi’s JetStream technology,  which is designed to make advertising more individual-based, is an excellent option for small businesses looking to harness the power of programmatic advertising. Interested in learning more? Schedule a demo

2. Connected TV (CTV) and Over-The-Top (OTT) Advertising

With the shift in consumer behavior towards digital content consumption, CTV and OTT advertising have become indispensable. Sonobi leads the way in CTV and OTT advertising, offering CTV Supply Optimization, a solution that increases conversions, revenue, and site visits. This option allows small businesses to tap into the ever-growing CTV and OTT audience while ensuring their ad spend is put to the most effective use. Eager to explore CTV/OTT services further? Sign up for a demonstration, and we’ll guide you through the process.

3. Outcome-Based Advertising

Small businesses need measurable results from their advertising efforts. Sonobi’s Performance Platform focuses on outcome-based advertising, measuring key metrics such as reach, lift, and return on ad spend (ROAS). This data-driven approach ensures that you’re getting the most out of your advertising budget, helping you make informed decisions for future campaigns.

4. Direct Collaboration with Publishers

One unique feature of Sonobi’s approach is its ability to facilitate direct collaboration between publishers and marketers. By bringing premium media properties and Fortune 500 advertisers together, the JetStream platform offers small businesses access to premium inventory and the opportunity to create addressable communication plans that resonate with consumers. This direct collaboration can significantly enhance the impact of your digital advertising campaigns.

5. Fast, Flexible, and Customizable Solutions

Small businesses need the flexibility to adapt to changing conditions quickly. Sonobi understands this need and offers fast, flexible, and customizable solutions. These options ensure that your business can stay ahead in the ever-evolving world of advertising and seize emerging opportunities.


Small businesses can achieve advertising success in the digital age by making the most of available digital advertising options. Sonobi, with over a decade of innovation and a commitment to individual-based advertising, is a valuable partner for small businesses aiming to succeed in the digital advertising arena.

Discover the full scope of how Sonobi can revolutionize your small business’s digital advertising efforts by visiting our website at Small businesses can leverage our cutting-edge digital advertising strategies and partner with us to reach their target audience effectively, expand their customer base, and excel in the ever-evolving realm of advertising.

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