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For many of us, times of transition tend to be energizing. Typically, change happens when existing systems are starting to falter, but exciting new possibilities are beckoning.
An effective PMP—a private marketplace, where publishers can connect specific audiences and inventory to the advertising partners who value them most—is a key tool helping move our industry past impression-based buying and into people-based buying.
Our first piece, “Evolution of a Market – Impressions to People” looks at the most effective ways digital publishers can monetize their content.