Category: programmatic advertising

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Making Waves in the Industry

Stay up-to-date on the latest news, events, and product releases from our team of brilliant engineers and hyper-focused data experts.

SonobiTV Launches Boost: A New Way to Extend Reach and Maximize Campaign Impact

Sonobi, a leading innovator in digital media technology, today announced the launch of Boost by Sonobi — a

April 30, 2025

The Impact of Apple’s Changes to Identifier for Advertisers (IDFA)

With the release of iOS 14.5, Apple made notable changes to its IDFA (Identifier for Advertisers) system. What are those changes, and what have those changes meant for the advertising industry?

June 27, 2023

Category: programmatic advertising

Newsroom

Making Waves in the Industry

The Impact of Apple’s Changes to Identifier for Advertisers (IDFA)

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