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JW Player’s innovative products, which deliver over 10 billion monthly views across more than 12,000 premium content sites, combined with Sonobi’s identity-centric technology, will bring improved video ad experiences with lower latency, higher engagement, and better media outcomes.
This investment will allow Sonobi to continue to invest in its technology platform, grow its engineering team, and extend its recent growth and market momentum.
BritePool, MediaMath, and Sonobi have completed their first real-time test using the BritePool ID to find identified Harry & David customers on the open web.
The Interactive Advertising Bureau has unveiled Project ReArc, intended to help the $100 billion digital advertising industry overcome growing challenges to how it uses data to target consumers.
by George P Slefo // March 6, 2019 The update will resonate across $48 billion programmatic landscape Google
by AdExchanger // September 17,2018 “On TV And Video” is a column exploring opportunities and challenges in advanced