September 17, 2018

The Underlying Challenges Of One-To-One TV Targeting

by AdExchanger // September 17,2018 “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if […]

Continue Reading

July 19, 2018

Marketing Partnership to Help Fine-Tune Targeting

by: Richard Adkikari // July 18, 2018 Sonobi and San Francisco-based LiveRamp, an Axiom company, on Tuesday announced a partnership to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp’s identity resolution system. “Sonobi has a forecasting and planning engine […]

Continue Reading

July 17, 2018

LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers

NEW YORK, July 17, 2018 /PRNewswire/ — Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream’s addressable media marketplace. As a result of this unique […]

Continue Reading

Acxiom’s LiveRamp Inks Deal with Sonobi as Sale Rumors Swirl

by George Slefo // July 17, 2018 Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom’s other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding […]

Continue Reading

July 9, 2018

Marketers and Tech Companies Confront California’s Version of GDPR

by George Slefo // June 29, 2018 Call it “GDPR Lite.” California Gov. Jerry Brown signed the Consumer Privacy Act on Thursday, giving residents of the state significantly more control over how their data is collected, used and handled. Although the law will not go into effect until January 2020, it will without question have […]

Continue Reading