March 8, 2019

Google’s Ad Manager Will Move to First-Price Auction

by George P Slefo // March 6, 2019 The update will resonate across $48 billion programmatic landscape Google is making a change to its programmatic exchange that will likely result in marketers paying more for their ads, at least in the short term until brands adjust. Under a plan announced Wednesday, Google Ad Manager’s Adx […]

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September 17, 2018

The Underlying Challenges Of One-To-One TV Targeting

by AdExchanger // September 17,2018 “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if […]

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July 19, 2018

Marketing Partnership to Help Fine-Tune Targeting

by: Richard Adkikari // July 18, 2018 Sonobi and San Francisco-based LiveRamp, an Axiom company, on Tuesday announced a partnership to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp’s identity resolution system. “Sonobi has a forecasting and planning engine […]

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July 17, 2018

LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers

NEW YORK, July 17, 2018 /PRNewswire/ — Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream’s addressable media marketplace. As a result of this unique […]

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Acxiom’s LiveRamp Inks Deal with Sonobi as Sale Rumors Swirl

by George Slefo // July 17, 2018 Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom’s other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding […]

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