-
December 14, 2021
Contextualization and Its Promise for Digital Advertising
Digital advertisers have long depended on third-party cookies for consumer targeting and ad personalization. However, even though cookies show no sign of ever being phased out, the digital advertising industry has been working diligently to discover alternative methodologies that will future-proof their advertising and allow it to remain relevant regardless of how consumers are identified. […]
Continue Reading -
October 28, 2021
SONOBI ACQUIRES AMPLY TO DELIVER COMPREHENSIVE MONETIZATION AND PROGRAMMATIC SOLUTIONS FOR PUBLISHERS AND ADVERTISERS
Combined entity will be powered by enhanced consumer-direct first-party data and strengthened identity graph October 25, 2021 12:30 ET | Source: Sonobi, Inc. WINTER PARK, Fla., Oct. 25, 2021 (GLOBE NEWSWIRE) — Sonobi, an advertising technology marketplace that enables premium publishers and buyers to directly collaborate and build consumer-focused campaigns, today announced the acquisition of Amply, a […]
Continue Reading -
July 6, 2021
Sonobi’s Mid-Year Check-In:
Wow, where has the time gone? It’s hard to believe that we are already in the middle of 2021. So much has happened in such a short time. We would like to share some of our biggest achievements of this year with you. So far, 2021 has been the year of cookieless solutions, identity technologies, […]
Continue Reading -
May 11, 2021
SONOBI PARTNERS WITH HUMAN (FORMERLY WHITE OPS) TO SAFEGUARD PLATFORM FROM SOPHISTICATED BOT FRAUD
HUMAN’s Advertising Integrity integration helps Sonobi grow emerging Connected TV (CTV) and Mobile Channels with fraud-free inventory PRNewswire // May 11, 2021 WINTER PARK, Fla., May 11, 2021 /PRNewswire/ —Sonobi, an ad-tech company that enables premium publishers and buyers to directly collaborate and build consumer-focused campaigns, announced today their integration with cybersecurity company HUMAN, best known for collectively protecting […]
Continue Reading -
December 14, 2020
ADTECH COMPANY SONOBI FINDS SUCCESS IN ORLANDO
By Amanda Roche // December 11, 2020 Why Orlando? Orlando might not come to mind first as a prime location for an advertising technology company. With most media buyers located in large media markets like New York and Chicago, many firms in the business tend to also set up shop in these high cost cities. […]
Continue Reading