Michael Connolly, CEO of Sonobi, cofounded the company in 2012 to deliver his vision for the future of ad tech. Today, under his guidance, Sonobi is the leading technology provider of people-based marketing solutions, which enable media transactions against individuals in ways that are relevant, predictable, and measurable.
A serial entrepreneur, Michael has a strong background delivering innovative solutions for digital advertisers and publishers. In 2009, he and future Sonobi CTO Nathanial Thomas created Digital Tech Publishing, a software company specializing in online web applications. DTP was generating over 30 million unique visitors and 1.5 billion ad impressions per month before being acquired in 2012. This success has followed him to Sonobi, where the company has over 70 employees, servicing clients in North America, EMEA, and Australia.
Though ultimately product-driven, Michael nonetheless has extremely deep operational experience, and the rare ability to master details without ever losing site of the big picture. Not content to simply chart Sonobi’s path forward, he has a deep understanding of all aspects of Sonobi’s operational and technology systems, which has enabled him to create an overarching framework for his company that is forward thinking, innovative, fiscally responsible, and technologically sound.
Michael has spent many years learning to lead gracefully under pressure, and his leadership skills are battle-hardened. As an ARMY officer and military aviator, Michael served as a Battle Captain in the Army during the Iraq War. Michael was responsible both for his soldiers and millions of dollars worth of equipment, and as a UH 60 Helicopter pilot, he has flown multiple missions throughout central Iraq. These experiences, combined with his experience as an entrepreneur, have been instrumental in developing his leadership philosophy, which is rooted in integrity, accountability, and adaptability.
A 2018 winner for Ernst and Young’s prestigious entrepreneur of the year, Michael has also been recognized as one of Florida’s most successful young executives under 40 by the Orlando Business Journal. While in service, he was awarded the Air Medal for Meritorious Service in Combat. He holds a B.A. in Business Administration and Philosophy from State University of New York at Albany.
As Chief Operating Officer of Sonobi, Justin is focused on developing and executing the strategic vision of the company, bringing the ideas and innovations of the executive team to reality.
With over 10 years of operational management experience, Justin identifies and develops key partnerships and manages the professional development and growth of Sonobi employees.
Prior to Sonobi, Justin was the Director of Yield Management for Digital Tech Publishing, where he was charged with maximizing the company’s revenue and financially posturing it for an acquisition. He accomplished these goals by managing over 30 advertiser client relationships, resulting in an increase in yearly revenue of over 300% across the same 1.5 billion monthly impressions.
Justin was a Captain in the United States Army and an AH-64D Apache helicopter pilot. A Veteran of Operation Iraqi Freedom, he held various leadership positions such as Attack Platoon leader, Maintenance Platoon Leader, Company Executive Officer, and Assistant Operations Officer. He was also selected from amongst his peers to serve as the Brigade Commander’s aide.
Justin attended Embry-Riddle Aeronautical University, where he received a B.S. in Aerospace Studies and minored in Computer Science, Psychology, and Space Flight.
Technology and innovation have always been part of Nathaniel’s DNA since he first started changing colors on the screen of his Commodore VIC-20. before he could even drive, he was creating software ranging from Quest adventure games to a financial tracking system. After a system upgrade into middle and high school, he was building multi-user chat systems, networking voting and survey systems, and inventory management systems in PASCAL.
As Co-Founder and CTO, Nathaniel currently serves as the key architect and designer for Sonobi’s technology, driving innovation, high-standards, quality and efficiency across its engineering capabilities. Nathaniel initially built much of the original codebase from the API and Reporting systems to Sonobi’s own GO Ad Server and OpenRTB-capable Bidder before transitioning those projects over to dedicated teams.
Prior to Sonobi, Nathaniel served as the CTO of Digital Tech Publishing — an innovative software company which he co-founded with Sonobi’s CEO, Michael Connolly.
As an avid and enthusiastic traveler, Nathaniel has visited over 30 countries across all seven continents. He takes every chance he gets to travel and embark on exciting adventures.
As Vice President of Supply at Sonobi, Matthew is responsible for both the acquisition efforts of new partners and the continued education of existing clients. As employee #9, he has constantly been at the forefront of introducing Sonobi’s product, JetStream, to the marketplace, and has been instrumental in the company’s partnership growth. His clients include Vox Media, CBS Interactive, Gannett, Time Inc., Zillow, and Weather Co.
With over 10 years of experience spanning finance, television and digital media, Matthew has gained in-depth knowledge across multiple mediums, engaging with clients of all sizes, including Fortune 100 companies and individuals alike.
Matthew attended University of South Florida, where he received his B.S. in Finance. When he is not hanging out with his friends, family, or dogs, Matthew can be found on the soccer field or on the road traveling.
Specializing in product, media, technology and communications, John has over 16 years of experience building creative strategic solutions that drive marketers and brands through technology. Understanding how science can empower communication and drive business advantage is what he does.
John is the Chief Product Officer at Sonobi. He has spent his career working to bridge the gap between science and creativity, developing research, analytical, and media products that power advertising and marketing solutions.
John has worked in several key roles ranging from the CEO/Partner of White Lightning + The Judge’s Son, a specialist consultancy dedicated to helping brands grow, to the Chief Operating Officer at the Havas Specialist Agency Socialistic. He was a Global Director and change agent at Omnicom Media Group, helping design the offering that now is Annalect and Accuen.
John is an avid tattoo collector, hardcore metal and NY Mets fan.
As Chief of Staff and Corporate Development Manager of Sonobi, Ted is primarily responsible for assisting the Chief Executive Officer to drive forward Sonobi’s ongoing strategic initiatives. As such, Ted works closely with the executive team to realize Sonobi’s vision for the future of ad tech as the leading technology provider of people-based media solutions.
Ensuring the company maintains its course to meet or exceed its goals, Ted collaborates with all of Sonobi’s teams to regularly update the executive team with KPI reports and further critical analysis. Additionally, Ted is responsible for overseeing Sonobi’s financial forecasting and applying sensitivity models to Sonobi’s strategic initiatives. As the Corporate Development Manager, Ted is responsible for maintaining investor relations and providing regular updates to Sonobi’s Board of Directors and Advisors. Ted has been closely involved in Sonobi’s prior fund-raising projects from start to finish and continually evaluate Mergers & Acquisitions opportunities for the company. Additionally, Ted works closely with the CEO in preparing quarterly briefings to the Board of Directors and overseeing Sonobi’s various ongoing corporate development projects.
Prior to Sonobi, Ted began his career in the banking industry as a forensic loan review analyst and underwriter.
Ted holds a B.A. in Political Science with a concentration in Globalization and International Politics from Rollins College. He also holds an M.B.A. with a concentration in Finance from Rollins College’s Crummer Graduate School of Business.
Outside of work, Ted is an avid Cleveland Indians fan and enjoys pursuing his passion for travel and the outdoors.
In her role as Director of Platform Operations, Ashley coordinates the activation, management, and optimization of advertising campaigns through Sonobi’s JetStream platform. She also coordinates setting up deals with publishers on Sonobi’s supply for campaigns that run on partner Demand Side Platforms. One of Ashley’s key responsibilities is communicating with clients on campaign goals and performance.
As one of Sonobi’s first employees, Ashley has extensive experience on all aspects of Digital Advertising Operations. She quickly progressed from a platform account manager to the Director of Platform Operations specializing in Yield Optimization. When Sonobi introduced JetStream, Ashley’s in-depth knowledge on publisher support uniquely positioned her to become the Director of Platform Operations for Publisher Suite. As she expanded her understanding on constructing PMP deals, setting and administering campaigns, she naturally transitioned to the directorship of platform operations for JetStream Agency Suite, where she continues to support agencies in using JetStream for their campaigns.
Ashley attended the University of Houston where she studied Business Administration. She enjoys reading, dancing, art, cooking, as well as craft beer and cocktails. Other favorite activities for Ashley are traveling and live music, where she once got the opportunity to fist bump Howard Stern.
As the Director of Partnerships, Tom is responsible for the management and execution of Sonobi’s key strategic partnerships across both demand and technology companies.
Before joining Sonobi, Tom worked at Goldman Sachs as an Investment Advisor, where he managed portfolios for private and institutional clients while working closely with technology startups; helping them gain access to capital markets, financing, and advising them on potential large-scale transactions.
Tom served 10 years in the United States Army, retiring as a Captain in 2010. Over the course of his 10 years in the Army, Tom served in numerous leadership positions in both the Field Artillery and Signal Corps. A veteran of Operation Iraqi Freedom, he served two combat tours in Iraq and was awarded the Bronze Star Medal for his service. He is an active volunteer for numerous veteran non-profits.
A fitness enthusiast, Tom is a former amateur boxer with numerous bouts across the United States and Europe. He remains involved in the sport, helping support local amateur boxers pursue their dreams.
Tom attended Fordham University, where he received a B.A. in History, before obtaining his J.D. from St. John’s University School of Law.
As Sonobi’s Instructional Technologist, Elli is responsible for the on boarding and training of new employees, the development of informational materials (both internal and client-facing), as well as the development and modification of instructional programs for the company.
Prior to Sonobi, Elli was the Head of the Computer Vision Group and an associate research professor at the University of Erlangen-Nuremberg, where she led research in 11 projects which resulted in 45 publications and four patents.
She also served as an assistant professor at Stevens Institute of Technology, where she assisted in the preparation of the ABET re-accreditation process of the Computer Science program, leading to full accreditation of the BS program.
A true analytical researcher, teacher, and advisor, Elli has participated in numerous cross-disciplinary, multi-institutional, and industry projects throughout her career.
Elli holds a B.S. in Computer Information Systems from The American College of Greece, an M.S. and a Ph.D. in Computer Science from American University and The Johns Hopkins University respectively.
Originally from Athens, Greece, Elli is a travel enthusiast, having visited every inhabited continent and lived in Greece, Germany, and the US.
As Sonobi’s Director of Ad Serving Infrastructure, Deb oversees the development, operation, and monitoring of Sonobi’s GO Ad Server, striving for maximum uptime and lowest latency while reducing the cost of operation.
Prior to joining Sonobi, Deb was the Director of Product Development at PediaVision leading the development of the Spot Vision Screener which has been used to find undiagnosed vision issues in thousands of children. During her tenure at Bold! Technologies, she set up an advertising application platform whose proceeds went to benefit local schools. As the Director of Infrastructure Development at Highwinds, she built the software for a Content Delivery Network which was ranked as the “fastest on the planet” and included a sophisticated load balancer and a real-time analytics pipeline. When Deb was the Director of Software Engineering at Kinetics (later NCR), she developed Online and Kiosk software that was used by nine out of the top ten airlines in the United States. If you checked-in for a flight in the 2000’s you probably used software that Deb had developed. Deb was also a co-founder of Prasara Technologies (later Scientific Atlanta), where she launched the first successful cable Video-on-Demand service in the United States. Prior to that, she was a Sr. Software Engineer with Time Warner Cable’s Full Service Network
Learning C programming while still in high school, Deb attended the University of Alabama in Huntsville, where she grew up. When not working Deb enjoys traveling, going for walks, hiking, reading, writing, and drawing.
As the Director of Data Engineering and Data Science, Asher leads a team of talented data scientists and engineers. One of his main responsibilities is to interface with key technology teams to integrate data collection, data quality, and core model output into the production systems. An essential component of his role as the head of the data team is the development of an agile/iterative development process to drive timely outcomes and reinforce a test-and-learn culture.
Before joining Sonobi, Asher was a Principal Data Engineer at Yieldmo. As one of the early employees at Yieldmo he designed and built: the first a/b testing framework for ad formats, the first attribution system, and the first system to capture and aggregate engagement across complex mobile and in-app ad formats. He also built a distributed, highly available, streaming, and batch pipeline using open-source technology with a real-time dashboard.
Prior to Yieldmo, Asher already had an extensive background in technology and leadership with positions at CITIC-CLSA/CLSA-Credit Agricole CIB as the Vice President of Trading Technology, at Lockheed Martin, and at Disney. During his tenure at Disney, Asher received a technical leadership award, an award that recognizes individuals whose team achieves consistent, high performance under the guidance of a team leader who combines technical expertise with strong management skills. The sites managed by Asher’s team had the highest uptime of any other company sites.
Asher has received a BS and an MS in Computer Engineering from the University of Central Florida. He also earned an MBA from Rollins College. When not working Asher enjoys playing soccer with family and friends.
As Sonobi’s Controller, Joey oversees the day-to-day accounting, cash flow, internal controls, and financial reporting of the company. Joey and his team handle the company’s accounts payable and accounts receivable, the closing of monthly books, and the annual audits.
Joey started at Sonobi as a Senior Accountant before becoming the Controller. Prior to joining the Sonobi team, he was a Staff Accountant at Patrick M. Burns CPA, PA, where he completed corporate, personal, and foreign tax returns for clients. He also maintained monthly financials for 20+ clients, and completed all state and federal payroll tax and sales tax returns for all the clients. Joey also handled all foreign-client taxes including, but not limited to, state and federal tax returns, FIRPTA application and reporting, and ITIN application and acquisition.
While completing his B.S. in Accounting with a Minor in Sports Management at the University of Central Florida, Joey worked his way from being a Top-10 server at Hillstone Restaurant to a head bartender. (What a great addition to the Sonobi team to have a bartender on staff!) Joey was also able to put his formal training in practice by building processes for Hillstone, all while building revenue through sales.
When Joey isn’t talking about numbers, he loves to spend time with his family. He also enjoys going to live sporting and music events and traveling. Joey is an all-around sports enthusiast, who loves to cook and make a good cocktail. He is a huge Indianapolis Colts and St. Louis Cardinals fan.
Wesley has dedicated his professional career to evangelize cutting-edge marketing technologies that drive consumer and economic value without eroding the editorial vision of the world’s leading media brands.
With a decade of cross-channel digital marketing experience, Wesley has worked with ComScore 200 publishers, Fortune 500 brands and a who’s-who roster of technology platforms that have brought intelligence and efficiency to the way digital media is transacted. Wesley brings to Sonobi his expertise in developing strategic partnerships, managing business operations and providing key business insights to maximize revenue and enhance the customer experience.
Previously, Wesley incubated PubMatic’s mobile and video marketplace by directing a global team of account managers. Under his stewardship, PubMatic’s emerging media solutions team scaled to provide white-glove client services that ultimately contributed to award-winning recognition for its rapid expansion growth and client retention.
Wesley holds a master’s degree from Columbia University and his bachelor’s degree from Middlebury College.
As Sonobi’s Managing Director EMEA, Gareth is leading the company’s European expansion with the launch of its London offering.
Prior to Sonobi, he led the European growth of PubMatic as employee #1, expanding the company from London into France, Germany, and the Nordics whilst driving exponential global revenue.
Gareth previously led all European buying for BlueLithium and subsequently Yahoo! UK (as it had acquired BlueLithium). He then launched B3, latterly The Mig and Xaxis, in Europe as employee #3.
During his 15+ year career, Gareth gained in-depth knowledge and experience focused on mobilizing data to communicate directly with consumers. He was at the forefront of Audience buying in 2006 and is a champion of this strategic approach, having personally executed the first real-time buy in Europe.
Gareth also spent 10 years in the military, the majority with the Special Forces in the New Zealand Army.
As Director of Agency Buyer Suite, Nick is helping spearhead Sonobi’s sales strategy in Europe, the Middle East and Africa (EMEA).
Prior to Sonobi, Nick helped lead the European growth of Pubmatic’s demand sales strategy across EMEA, working with tier one brands and helping them navigate the programmatic and automated guaranteed landscape.
Nick has over a decade of experience within the industry, previously holding positions at Booking.com, Yahoo!, PubMatic and Switch Concepts. Through his passion for technology and breadth of experience, Nick has gained deep knowledge in search, display, mobile, video, native, programmatic and people-based marketing.
Outside of work, Nick is a huge Tottenham Hotspurs fan and avid tennis player. His one claim to fame is that he is a fully qualified Wimbledon line judge whereby he has called the lines for top-tier tennis players such as Mary Pearce, Xavier Malisse and Jari Kafelnikov to name a few.
Jon Bond is one of the advertising and marketing industry’s most recognized thought leaders and entrepreneurs. He has developed several significant companies and marketing concepts over his 30-year career.
Jon was Co-Founder and CEO of Kirshenbaum Bond and Partners (KBP). KBP was arguably the original “word of mouth” agency, well before social media appeared on the scene. The agency was the first to develop the modern, multi-disciplinary model. . KBP also created the first pop-up store, and built one in only 18 hours during an episode of the television show The Apprentice. In 2008, KBP launched one of the industry’s first trading desks, Varick Media Management, and was voted agency of the year (under $1BB range) later that same year. KBP was also featured in an episode of the “The Simple Life” and in the 2007 film “ Perfect Stranger.” In 2010, KBP sold to MDC. Billings were approximately $1 billion at the time, and clients included BMW, Citi, Victoria’s Secret, Target, Wendy’s, and the Coca Cola Company.
From 2010 to 2012, Jon was CEO of Big Fuel (now part of Publicis), one of the world’s largest social media agencies. Big Fuel’s clients included General Motors, Gatorade, Chase, and T-Mobile. In addition, Jon helped co-found and one of the first online media agencies (iballs), which sold to Microsoft in the early 2000s.
Jon is currently Co-Chairman at The Shipyard- a full service agency operating in four U.S. cities, with data science at the center of all marketing and media decisions.
Jon is a co-founder of Evolve, the only non-partisan gun safety and responsibility group. He is also a board member of Gods Love We Deliver and a former board member of the American Association of Advertising Agencies and the Ad Council. Jon has recent investments and/or board roles at: White Ops, Metamorphic VC fund, TZP Private Equity Fund, Victors and Spoils (now part of Havas), Simplifi, Data Xu, Blackbook magazine, and Klout.
Mr Bond co-authored “Under the Radar” (John Wiley & Sons) , which has been published in 5 languages, and has sold over 40,000 hard cover copies. He has also written a column called “Truth In Advertising” for Mediapost, and was formerly a regular contributor to the Huffington Post. He is a keynote speaker represented by The Guild Group and has lectured at Harvard Business School, Columbia, NYU, The University of Texas (Austin), and his alma mater, Washington University (St. Louis). .
In 2011, Jon appeared in Morgan Spurlock’s documentary The Greatest Movie Ever Sold. Jon has also appeared on CNN, 20/20, CNBC, 20/20, Barbara Walters, Deborah Norville, and Piers Morgan. In 2010, Jon was voted number 4 in Adweek’s “Executive of the Decade” poll.
Brendan Eich is the co-founder and CEO of Brave Software (https://brave.com/) and the Basic Attention Token (https://basicattentiontoken.o
Tim Pollak has almost five decades of global marketing and advertising experience, and over thirty years’ experience as a Director of public and private companies in the packaged food, pet food, advertising, education, and technology. During his advertising career, he was Vice Chairman of both Young & Rubicam and Dentsu, and CEO of Y&R New York and HDM Worldwide. He co-founded one CPG and two technology start-ups and is currently founding Partner and Head of Strategy at Factory LLC, an operating company that invests in emerging food and beverage companies. A graduate of Dartmouth with an M.B.A from Columbia, Tim, his wife Karen and three children live in New York City.