November 19, 2020
SONOBI & JW PLAYER NEW PARTNERSHIP ANNOUNCEMENT
PRNewswire // November 17, 2020
WINTER PARK, Fla., Nov. 17, 2020 /PRNewswire/ — Sonobi, an advertising technology company that connects advertisers directly with individuals through premium media companies, announced today its newly-launched integration with JW Player. A core focus for Sonobi over the last 18 months has been to expand its offering of Video and Connected TV (CTV) products. Sonobi’s goal is to bring its proprietary identity and contextual solutions to Tier-1 supply across all channels through valued partnerships. JW Player’s innovative products, which deliver over 10 billion monthly views across more than 12,000 premium content sites, combined with Sonobi’s identity-centric technology, will bring improved video ad experiences with lower latency, higher engagement, and better media outcomes.
Sonobi’s media marketplace includes over 2,500 premium digital media properties. Publishers integrated with Sonobi can holistically manage their display, mobile, video, and in-app advertising inventory. Sonobi’s JetStream platform connects Fortune 500 advertisers with over 60 million potential consumers in premium content. It enables publishers and marketers to directly collaborate in order to create and deliver superior consumer-centric campaigns in an environment that prioritizes efficiency, transparency, quality, safety, and results.
“At Sonobi we have had a collective focus on expanding our reach and execution of multi-channel video supply, connecting brand-safe, high-value inventory directly to our demand partners. These efforts have produced an exponential increase in performance and proficiency in video, providing a foothold in this rapidly expanding segment of the industry. By partnering with JW Player we take a significant leap into this continuing path by leveraging their advanced audience engagement technology to monetize premium data-enriched supply, enhancing our position as an identity-based market solution.” Jim McCloskey, VP of Revenue at Sonobi….
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