OAREX, the provider of fast and flexible funding for digital media buyers and sellers, announced that Sonobi was named a Top Payor during the second half-year of 2024. Sonobi and 29 other programmatic demand partners are being recognized for consistently disbursing on-time payments.
The companies on the OAREX H2 2024 Top Payors list were successful in submitting on-time payments and met the following criteria:
- The payor is a programmatic partner.
- OAREX processed at least six payments from the payor during Q3 and Q4 2024.
- Payments received during Q3 and Q4 2024 were made within three days of the due date, with the exception of one late payment (a mulligan), which was paid no later than one week past the due date.
See the full list of the 30 Top Payors.
“These Top Payors are doing more than just paying on time—they’re bringing certainty to cash flow and helping enable growth,” said OAREX EVP Nick Carrabbia. “In a landscape where cash is king, their predictable, timely payouts allow supply partners to maintain momentum despite mounting market pressures.”
Sonobi is proud to be recognized for our commitment to reliability and accountability in the programmatic space. With over a decade of experience powering direct connections between premium publishers and the world’s top advertisers, we continue to drive innovation through solutions like our Consumer Identity Graph and CTV managed service offering, SonobiTV. Our inclusion on the OAREX Top Payors list reinforces our dedication to building trustworthy, scalable partnerships.
The OAREX H2 2024 Top Payors were identified using OAREX’s first-party data from the OAREX H2 2024 Digital Media and Advertising Payments Report, which revealed data and trends in the digital ad payment space. This recognition from OAREX underscores Sonobi’s unwavering focus on operational excellence and trust—core values that continue to fuel our growth and strengthen industry partnerships.
