July 17, 2018
LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers
NEW YORK, July 17, 2018 /PRNewswire/ — Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream’s addressable media marketplace. As a result of this unique partnership, marketers will have a one-stop data activation platform to deliver more accurate and relevant messaging based on consumer interests.
This partnership provides marketers visibility to where their customers and prospects consume premium media content on digital publishers. Equally important, this joint offering gives LiveRamp’s marketer customers direct control over building deal IDs, the unique number used to match buyers and sellers of programmatic media, for more efficient programmatic media activation. As a result of this partnership, consumers will experience fresher, more relevant digital engagement from brands, and more easily discover offerings that meet their needs.
“Data owners are consistently looking for creative ways to improve the customer journey by leveraging a brand’s existing consumer data across different media types, acquisition strategies, and devices; all at scale,” said Paul Turner, GM of Technology at LiveRamp. “With Sonobi’s JetStream, we’ll be able to provide insights on where an existing customer audience is in the digital ecosystem and connect a brand’s first-party data directly with premium publishers for smarter and better controlled media activation across all formats and devices—all of this is done in a transparent, privacy-conscious and permission-based way, to further inspire consumer trust and loyalty, and to protect consumers, brands and business partners.”
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