June 10, 2016

Case Study: A Global Media and Direct Marketing Publisher

THE CHALLENGE:
A global publisher turned to Sonobi to scale its private marketplace strategy with a global pharmaceutical giant. While the publisher was able to run their client’s campaigns with a traditional SSP partner, they were unable to achieve enough scale when trafficked via an ad tag in the ad server.

THE SOLUTION:
Through a header integration in Sonobi’s JetStream platform, the publisher was able to provide user priority to the pharma company allowing the buyer to reach more of its users and target their supply through the buyer’s preferred DSP partner.

THE RESULTS:
Sonobi provided a differentiated audience-based monetization strategy with its buyers to complement its impression-driven business. By using JetStream, the publisher was able to scale its deal by a multiple of 5 and reach 100% of its audience, which it was not able to achieve with its original SSP. In addition, the buyer recorded 3X CTR and conversion and the publisher doubled its expected revenue.