June 15, 2016
Agency Case Study: Varick Media Management
In Q4 2015, Varick Media Management leveraged Sonobi JetStream technology to help them maximize awareness for a worldwide delivery services company in high quality environments of a renowned publisher against a specific target audience during the holiday season.
Over a two-month period, Sonobi executed 100% Share of Voice (SOV) media experiences to capture the target audience and drive awareness through a timed and animated ad experience consisting of high-impact tandem units on premium publisher sites.
The campaign achieved a 0.20% CTR and drove 384,614 page views. Placements achieved 100% SOV in premium environments, ensuring optimal brand association and increased awareness with this unique and powerful campaign, during the competitive holiday season.