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AI-Powered Push Notifications Will Become Critical Channel For Publishers

Originally posted by Bill Nolte on Ad Exchanger Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – cultivating a dedicated audience by delivering authentic, high-quality experiences based on relevant content for their users. One of the most promising monetization strategies coming out of this shift turns push notifications, an old technology, into a way to deliver AI-powered, hyper-personalized experiences. Using push notifications as a reengagement tool to build a loyal audience. In the process, this approach creates