Sonobi’s Commitment to Safeguarding CTV Advertising

At Sonobi, we take a proactive approach to ensure ad quality and brand safety for our clients. With industry-leading partnerships, advanced technology, and a steadfast commitment to clean supply paths, we are at the forefront of safeguarding CTV advertising.

Sonobi’s robust fraud prevention strategy combines advanced technology and direct publisher relationships to protect our partners and ensure their campaigns deliver real results. With over 4 years of collaboration with HUMAN, the first MRC-accredited solution for CTV fraud prevention, we continue to invest in resources to maintain the highest standards of ad quality.

We’ve designed a comprehensive approach to ensure every ad served meets our rigorous standards:

1. Partnership with HUMAN
   1. Sonobi’s long-standing partnership with HUMAN ensures both pre-bid and post-bid traffic filtering, protecting against Invalid Traffic (IVT) across all channels, including CTV.
   2. Our integration with HUMAN allows Sonobi to proactively monitor and optimize supply, ensuring fraudulent traffic is filtered before it reaches your campaigns.
      
2. Direct Publisher Relationships
   1. We prioritize direct partnerships with premium publishers, ensuring a cleaner supply path, reduced risk of fraud, and maximum efficiency for DSPs. To maintain these high standards, we leverage resources like the Comscore 50 and the Jounce list to stay aligned with the industry’s top publishers.
   2. Our proprietary technology verifies that supply meets strict CTV standards, ensuring ads are delivered within a true CTV ad environment. This additional layer of verification helps reduce the risk of CTV fraud and reinforces our commitment to ad quality.
      
3. Continuous Monitoring and Optimization
   1. Sonobi’s Client Services and Ad Quality Measurement teams actively monitor traffic, leveraging HUMAN’s platform to identify and remove any flagged IVT.
   2. We work closely with publishers to resolve issues, proactively optimize supply paths, and consistently evaluate and invest in the latest fraud prevention tools to uphold our commitment to ad quality.

We remain dedicated to preventing CTV fraud and ensuring ad quality through innovative technology, trusted partnerships, and a focus on transparency. Our proactive approach and ongoing efforts safeguard your campaigns while supporting a cleaner, more reliable advertising ecosystem.

If you have questions about our CTV fraud prevention measures or would like to learn more, please contact us at: clientservices@sonobi.com