May 18, 2018
The Future of People-Based Marketing Solutions with Michael Connolly
by Chris Richmond // May 11, 2018
I had the pleasure of sitting down with Michael Connolly, CEO and Co-founder of Sonobi. Michael cofounded the company in 2012 to deliver his vision for the future of Adtech. Today, under his guidance, Sonobi is the leading tech provider of people-based marketing solutions, which enable media transactions against individuals in ways that are relevant, predictable, and measurable.
Chris: Thank you so much for doing this with us! What is your “backstory” of how you become involved in the adtech or digital media space?
“My first foray into digital media was as a publisher. I had built a publishing business, which reached 30 million people and generated 1.5 billion page-views per month. In all honesty, I think anyone entering the ad-tech / digital-media space should have the experience of working as one of the principal business parties, i.e. publisher or advertiser.
By working as a principal party, you get an insight on how important it is to keep a good “north star” as you enter into businesses like ad-tech. The experience I gained as a publisher is was what led me to the product vision that is at the core of what Sonobi is today.”
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