June 20, 2016
Automotive Brand Uses JetStream to Boost Targeting
A major automotive company turned to Sonobi to maximize audience reach and price efficiency in a mix of environments.
Sonobi tested different levels of price and priority position to discover the optimal combination which would achieve the advertiser’s goals under a three-month period.
A combination of premium and remnant positions provided optimal reach and price efficiency engaging 93% of the target audience. They were able to speak to truck enthusiasts and intenders with 100% SOV thereby being the only OEM automotive company to message the users on a name brand media property.