Advertising is complicated business. Making matters worse is the outbreak of short-sighted and opportunistic technologies that take on the worst traits of advertising, technology and startup culture.
These things surely wouldn’t fly in our daily lives, so why then are the bros running wild with our businesses?
Bro-bots pose a real threat to media brands, agencies, and advertisers businesses alike. At first they appear to be likeable and sometimes even smart, but when you let your guard down things can change rather quickly.
Goes hard with the industry buzzwords, and even harder on the gingham. Has never seen a real media plan.
Wants to talk endlessly to the wrong audience, doesn’t care.
Takes most of your ad budget, does none of the ad placement. Then invites you to a yacht party.
Tarnishes brand perception and site performance with bad ads, also pops collar.
Doesn't understand what addressable advertising is, tries to distract you by telling you his business is global (with a fake British accent).