March 6, 2017
Bankrate On Board For Server-Side Header Bidding
by Sarah Sluis // Wednesday, January 4th, 2017
When Bankrate decided to add header bidding late last year, it chose a server-side solution.
“When we did our RFI [request for information], it became clear to me that server-to-server is a much better and more enhanced version of header bidding,” said Irene Kwak, VP of revenue operations for Bankrate.
The financial publisher plans to implement the solution, which is from Sonobi, in the first quarter of this year.
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