December 12, 2017
Amazon Advertising Biz: Will It Overtake Facebook or Google?
by Adotas // December 12, 2017
Adotas talks with Michael Connolly (pictured left), CEO and co-founder at Sonobi, about the impact that Amazon is having on digital advertising as its Amazon Media Group goes up against Facebook and Google.
Q: Why are advertisers now starting to pay attention (ad budgets, dedicated resources, etc.) to Amazon?
A: When Amazon has its eyes set on a new revenue source, industries tend to take notice. They’ve spent the last year growing it’s advertising business, but more recent developments could be pinned down to two separate moves: the opening and evolution of its self-service for Amazon Media Group and the opening of headline search ads to sellers.
Q: Does Amazon pose a legitimate threat to Google and Facebook’s duopoly? If so, how?
A: Amazon has a huge user base, and is the fourth most-visited site in the United States. As an e-commerce platform, they’ve managed to corner a very important segment of advertising: the customer journey. They’re able own this segment, from intent to buy to purchase, and have been able to capture valuable shopping data in the process. This gives Amazon a piece to the puzzle that neither Google or Facebook have been able capture.
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