Create media experiences that talk to the people you want to reach about things that actually matter to them.
It’s a simple fact of basic human interaction, that impressions are made not served; and advertising is no exception. But often lost in the shuffle of the business mechanics and complication of paid media transactions, is the fact that on the receiving end of media placements there are real people. Clicks don’t have wallets and eyeballs without a person, well that’s just creepy. We enable agencies and advertisers to work directly with publishers and media brands to craft media experiences that can create the right impressions on the right people, to meet a variety of media objectives, regardless of preferred deal type or channel.
Hands-on technology that creates a more centralized planning and delivery workflow to connect ideas, products, and experiences to the most relevant consumers where they engage with publishers, platforms and relevant properties across the internet.
Enables media forecasting and activation on owned CRM and audience data, or publishers and external DMP sourced audiences to reach the right targets at scale.
Reach exact people and consumers with high-impact, early session, viewable media that can meet the needs of any type of campaign or buy.
Reduces erosion of working media budgets due to inefficient business models, technology layers, and unnecessary third-party vendors.
Today’s ad technology is largely built on legacy business models that verticalize and segment media, deliver limited planning capabilities and require multiple partners–driving buyers and planners further from publishers. Making it difficult to meet campaign objectives and justify spending, from the very start.