Sonobi is an ad technology developer that designs advertising tools and solutions for the industry’s leading media publishers, brand advertisers, media agencies, DSPs, and media technology providers. Founded in 2011, Sonobi has grown to over 70+ employees and includes engineers, PHDs, account/technical managers guided by a leadership team with experience from across the world of advertising. Sonobi serves clients in the US, UK/EMEA, and Australia.
Michael Connolly, CEO of Sonobi, cofounded the company in 2012 to deliver his vision for the future of ad tech. Today, under his guidance, Sonobi is the leading technology provider of people-based marketing solutions, which enable media transactions against individuals in ways that are relevant, predictable, and measurable.
A serial entrepreneur, Michael has a strong background delivering innovative solutions for digital advertisers and publishers. In 2009, he and future Sonobi CTO Nathanial Thomas created Digital Tech Publishing, a software company specializing in online web applications. DTP was generating over 30 million unique visitors and 1.5 billion ad impressions per month before being acquired in 2012. This success has followed him to Sonobi, where the company has over 70 employees, servicing clients in North America, EMEA, and Australia.
Though ultimately product-driven, Michael nonetheless has extremely deep operational experience, and the rare ability to master details without ever losing site of the big picture. Not content to simply chart Sonobi’s path forward, he has a deep understanding of all aspects of Sonobi’s operational and technology systems, which has enabled him to create an overarching framework for his company that is forward thinking, innovative, fiscally responsible, and technologically sound.
Michael has spent many years learning to lead gracefully under pressure, and his leadership skills are battle-hardened. As an ARMY officer and military aviator, Michael served as a Battle Captain in the Army during the Iraq War. Michael was responsible both for his soldiers and millions of dollars worth of equipment, and as a UH 60 Helicopter pilot, he has flown multiple missions throughout central Iraq. These experiences, combined with his experience as an entrepreneur, have been instrumental in developing his leadership philosophy, which is rooted in integrity, accountability, and adaptability.
A 2016 finalist for Ernst and Young’s prestigious entrepreneur of the year, Michael has also been recognized as one of Florida’s most successful young executives under 40 by the Orlando Business Journal. While in service, he was awarded the Air Medal for Meritorious Service in Combat. He holds a B.A. in Business Administration and Philosophy from State University of New York at Albany.
With almost 20 years of experience building, operating and leading innovative technology companies, Anthony has earned a reputation for delivering exceptional business results across integrated platforms.
Anthony joined Sonobi as President in August 2015 as the privately-held company received $10 million in VC funding – poised to exponentially grow by taking its unique service offering to the next level. He most recently served as Head of Buyer Cloud at Rubicon Project where he oversaw all agency, holding company, brand and DSP lines of business including revenue, product and operations.
Prior to Rubicon, Anthony was CEO of Maxifier; he previously held the role of GM at MediaMath where he led all aspects of its TerminalOne Marketing Operating System.
Anthony joined DoubleClick after selling an early Internet technology startup and quickly rose through the ranks to lead multiple product, client and engineering divisions. He also stretched his entrepreneurial wings as the COO of Panther Express, a global content delivery platform.
An active angel investor and advisor to the marketing tech sector, Anthony is a sought after speaker and his thought leadership has been published in leading publications such as AdExchanger, MediaPost, Econsultancy, Digiday and SmartCEO.
Anthony attended the State University of New York at Albany where he studied biochemistry and criminal justice, but spent most of his time in the UNIX lab.
He lives in Port Washington, NY with his wife and young son, who is also a Mets fan.
As Chief Operating Officer of Sonobi, Justin is focused on developing and executing the strategic vision of the company, bringing the ideas and innovations of the executive team to reality.
With over 10 years of operational management experience, Justin identifies and develops key partnerships and manages the professional development and growth of Sonobi employees.
Prior to Sonobi, Justin was the Director of Yield Management for Digital Tech Publishing, where he was charged with maximizing the company’s revenue and financially posturing it for an acquisition. He accomplished these goals by managing over 30 advertiser client relationships, resulting in an increase in yearly revenue of over 300% across the same 1.5 billion monthly impressions.
Justin was a Captain in the United States Army and an AH-64D Apache helicopter pilot. A Veteran of Operation Iraqi Freedom, he held various leadership positions such as Attack Platoon leader, Maintenance Platoon Leader, Company Executive Officer, and Assistant Operations Officer. He was also selected from amongst his peers to serve as the Brigade Commander’s aide.
Justin attended Embry-Riddle Aeronautical University, where he received a B.S. in Aerospace Studies and minored in Computer Science, Psychology, and Space Flight.
Technology and innovation have always been part of Nathaniel’s DNA since he first started changing colors on the screen of his Commodore VIC-20. before he could even drive, he was creating software ranging from Quest adventure games to a financial tracking system. After a system upgrade into middle and high school, he was building multi-user chat systems, networking voting and survey systems, and inventory management systems in PASCAL.
As Co-Founder and CTO, Nathaniel currently serves as the key architect and designer for Sonobi’s technology, driving innovation, high-standards, quality and efficiency across its engineering capabilities. Nathaniel initially built much of the original codebase from the API and Reporting systems to Sonobi’s own GO Ad Server and OpenRTB-capable Bidder before transitioning those projects over to dedicated teams.
Prior to Sonobi, Nathaniel served as the CTO of Digital Tech Publishing — an innovative software company which he co-founded with Sonobi’s CEO, Michael Connolly.
As an avid and enthusiastic traveler, Nathaniel has visited over 30 countries across all seven continents. He takes every chance he gets to travel and embark on exciting adventures.
Specializing in product, media, technology and communications, John has over 16 years of experience building creative strategic solutions that drive marketers and brands through technology. Understanding how science can empower communication and drive business advantage is what he does.
John is the Chief Product Officer at Sonobi. He has spent his career working to bridge the gap between science and creativity, developing research, analytical, and media products that power advertising and marketing solutions.
John has worked in several key roles ranging from the CEO/Partner of White Lightning + The Judge’s Son, a specialist consultancy dedicated to helping brands grow, to the Chief Operating Officer at the Havas Specialist Agency Socialistic. He was a Global Director and change agent at Omnicom Media Group, helping design the offering that now is Annalect and Accuen.
John is an avid tattoo collector, hardcore metal and NY Mets fan.
As Vice President of Sonobi’s engineering team, Jimmy serves as the conduit between product and engineering and manages Sonobi’s technical partnerships.
Before he joined the company at the beginning of 2014, Jimmy served as the Chief Scientist at Korrelate, where he designed a privacy safe ETL pipeline that connected billions of online events to offline purchases. Before pivoting, Korrelate was Ad Summos, where Jimmy helped architect a solution to drive direct demand in the headers of premium publishers, in 2010.
A true technical expert, he has built several innovative and influential web-based systems, developed simulation software for defense and aerospace applications, and has published numerous papers in areas as diverse as large-scale data mining, high performance computing, neural networks, evolutionary computing, human computer interaction, and wireless networking.
An Orlando-native, Jimmy holds a B.S., M.S., and Ph.D. in Computer Engineering all from the University of Central Florida.
As Sonobi’s Managing Director EMEA, Gareth is leading the company’s European expansion with the launch of its London offering.
Prior to Sonobi, he led the European growth of PubMatic as employee #1, expanding the company from London into France, Germany, and the Nordics whilst driving exponential global revenue.
Gareth previously led all European buying for BlueLithium and subsequently Yahoo! UK (as it had acquired BlueLithium). He then launched B3, latterly The Mig and Xaxis, in Europe as employee #3.
During his 15+ year career, Gareth gained in depth knowledge and experience focused on mobilising data to communicate directly with consumers. He was at the forefront of Audience buying in 2006 and is a champion of this strategic approach, having personally executed the first real-time buy in Europe.
Gareth also spent 10 years in the military, the majority with the Special Forces in the New Zealand Army.
As Director of Sonobi’s Buyer Suite, Will is helping lead our sales strategy and acquisition efforts of new agency and brand partnerships throughout Europe, the Middle East and Africa (EMEA).
Before joining Sonobi, Will served as the Director of Digital Development at Shortlist Media, the pioneer of the “freemium” publishing model. He helped launch the company’s digital products and managed a multi-award winning sales team that grew revenues eight fold over a six-year period.
During his 10+ year career, Will has gained in-depth knowledge and experience across multiple mediums, holding key positions at The Walt Disney Company, Channel 4, and Exterion Media.
Will attended Nottingham Trent University where he studied politics and international relations. He is an avid rugby fan, and lifelong supporter of his hometown team the Northampton Saints.
As Director of Agency Buyer Suite, Nick is helping spearhead Sonobi’s sales strategy in Europe, the Middle East and Africa (EMEA).
Prior to Sonobi, Nick helped lead the European growth of Pubmatic’s demand sales strategy across EMEA, working with tier one brands and helping them navigate the programmatic and automated guaranteed landscape.
Nick has over a decade of experience within the industry, previously holding positions at Booking.com, Yahoo!, PubMatic and Switch Concepts. Through his passion for technology and breadth of experience, Nick has gained deep knowledge in search, display, mobile, video, native, programmatic and people-based marketing.
Outside of work Nick is a huge Tottenham Hotspurs fan and avid tennis player. His one claim to fame is that he is a fully qualified Wimbledon line judge whereby he has called the lines for top tier tennis players such as Mary Pearce, Xavier Malisse and Jari Kafelnikov to name a few.